{"id":88,"date":"2021-12-04T01:22:17","date_gmt":"2021-12-03T22:22:17","guid":{"rendered":"https:\/\/www.sirketgelisimakademisi.com\/?p=88"},"modified":"2023-07-08T14:25:00","modified_gmt":"2023-07-08T11:25:00","slug":"kurumsal-surdurulebilirligin-musteri-acisindan-degerlendirilmesi","status":"publish","type":"post","link":"https:\/\/www.sirketgelisimakademisi.com\/index.php\/2021\/12\/04\/kurumsal-surdurulebilirligin-musteri-acisindan-degerlendirilmesi\/","title":{"rendered":"Kurumsal S\u00fcrd\u00fcr\u00fclebilirli\u011fin M\u00fc\u015fteri A\u00e7\u0131s\u0131ndan De\u011ferlendirilmesi"},"content":{"rendered":"\t\t
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M\u00fc\u015fteri Beklentilerini Kar\u015f\u0131layan Kurumsal S\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00d6nemi<\/span><\/h3>

Bir i\u015fletmenin s\u00fcrd\u00fcr\u00fclebilirli\u011fi m\u00fc\u015fteri beklentilerine verdi\u011fi cevapla do\u011fru orant\u0131l\u0131d\u0131r. G\u00fcn\u00fcm\u00fczde bilin\u00e7li t\u00fcketiciler tercihlerini d\u00fcnyay\u0131 daha iyi bir yer haline getirmek i\u00e7in \u00e7aba g\u00f6steren duyarl\u0131 ve sorumlu \u015firketlerden yana kullanmaktad\u0131r. Arz\u0131n k\u0131s\u0131tl\u0131 talebin ise bir o kadar fazla oldu\u011fu \u201cne \u00fcretirsem satar\u0131m slogan\u0131n\u0131n\u201d h\u00e2kim oldu\u011fu klasik y\u00f6netim anlay\u0131\u015f\u0131ndan, g\u00fcn\u00fcm\u00fcze gelindi\u011finde doymu\u015f talep fakt\u00f6r\u00fc i\u015fletmelerin kar\u015f\u0131s\u0131na \u00e7\u0131kmaktad\u0131r. \u0130htiya\u00e7 olan bir \u00fcr\u00fcn\u00fc onlarca firma \u00fcretiyor, m\u00fc\u015fteri bu onlarca firmadan yaln\u0131zca birini se\u00e7iyor. Bu se\u00e7imi yaparken de \u00e7evreye duyarl\u0131, s\u00fcrd\u00fcr\u00fclebilirli\u011fi ilke edinmi\u015f firmalar\u0131 tercih etmektedir. Rekabette \u00f6nde olarak ve s\u00fcrd\u00fcr\u00fclebilir i\u015fletme s\u0131n\u0131f\u0131nda olmak isteyen i\u015fletmeler m\u00fc\u015fteri bilincindeki bu de\u011fi\u015fimleri dikkate almak zorundad\u0131r. (Ertu\u011frul, 2008).\u00a0 De\u011fi\u015fen m\u00fc\u015fteri beklentilerine adapte olabilmek ise y\u00f6netim tarz\u0131n\u0131 g\u00fcn\u00fcn \u015fartlar\u0131na uygun hale getirmekten ge\u00e7mektedir.\u00a0<\/span><\/p>

S\u00fcrd\u00fcr\u00fclebilirli\u011fi b\u00fcnyelerine k\u00fclt\u00fcr olarak yerle\u015ftirmi\u015f firmalar orta ve uzun vadede sa\u011flad\u0131klar\u0131 kar maksimizasyonuyla birlikte rakiplerine oranla \u00f6nemli bir rekabet avantaj\u0131 elde etmektedir. (Sridhar, 2011). Kurulu\u015fundaki ana amac\u0131 kar elde etmek olan i\u015fletmeler bu amac\u0131 ger\u00e7ekle\u015ftirirken \u00e7evreye duyarl\u0131 yakla\u015f\u0131mlar\u0131 ve m\u00fc\u015fteri beklentilerindeki de\u011fi\u015fikli\u011fe \u00fcretim ve hizmet s\u00fcre\u00e7lerindeki inovasyonla cevap vererek s\u00fcrd\u00fcr\u00fclebilir i\u015fletme stat\u00fcs\u00fcne eri\u015fmektedir. Bu stat\u00fcye gelmeyi ba\u015farm\u0131\u015f i\u015fletmeler \u2019in y\u00f6netim yap\u0131lar\u0131 inceledi\u011finde kar\u015f\u0131m\u0131za de\u011fi\u015fime ayak uyduran, \u00e7evik, personel ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 sa\u011flam\u0131\u015f dolay\u0131s\u0131yla kurumsall\u0131\u011fa verilen \u00f6nem \u00e7\u0131kmaktad\u0131r. (Molina ve Callahan, 2009:388).\u00a0<\/span><\/p>

Firmaya katma de\u011fer sa\u011flayan s\u00fcrd\u00fcr\u00fclebilirlik \u00e7al\u0131\u015fmalar\u0131 emek, \u00f6z veri ve ortak hareket isteyen, y\u00f6netim ve ileti\u015fim tekniklerinin \u00fcst seviyelerde kullan\u0131ld\u0131\u011f\u0131 dolay\u0131s\u0131yla \u201ckurumsall\u0131\u011f\u0131n\u201d direkt etkili oldu\u011fu uzun s\u00fcre\u00e7li bir yolculuktur. Firman\u0131n bu yolculuktaki ba\u015far\u0131s\u0131n\u0131 etkileyen en \u00f6nemli unsur ise kurumsall\u0131k anlay\u0131\u015f\u0131n\u0131n y\u00f6netim s\u00fcre\u00e7lerinde ne kadar var oldu\u011fudur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

M\u00fc\u015fteri Beklentilerini Kar\u015f\u0131layan Kurumsal S\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00d6nemi Bir i\u015fletmenin s\u00fcrd\u00fcr\u00fclebilirli\u011fi m\u00fc\u015fteri beklentilerine verdi\u011fi cevapla do\u011fru orant\u0131l\u0131d\u0131r. G\u00fcn\u00fcm\u00fczde bilin\u00e7li t\u00fcketiciler tercihlerini d\u00fcnyay\u0131 daha iyi bir yer haline getirmek i\u00e7in \u00e7aba g\u00f6steren duyarl\u0131…<\/p>\n

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