{"id":796,"date":"2022-03-25T11:33:39","date_gmt":"2022-03-25T08:33:39","guid":{"rendered":"https:\/\/www.sirketgelisimakademisi.com\/?p=796"},"modified":"2023-07-05T11:52:49","modified_gmt":"2023-07-05T08:52:49","slug":"sirketlerde-iyilestirme-icin-degisim-nasil-gerceklesir","status":"publish","type":"post","link":"https:\/\/www.sirketgelisimakademisi.com\/index.php\/2022\/03\/25\/sirketlerde-iyilestirme-icin-degisim-nasil-gerceklesir\/","title":{"rendered":"\u015eirketlerde \u0130yile\u015ftirme \u0130\u00e7in De\u011fi\u015fim Nas\u0131l Ger\u00e7ekle\u015fir?"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u015eirketlerde \u0130yile\u015ftirme \u0130\u00e7in \u201cDE\u011e\u0130\u015e\u0130M\u201d<\/strong><\/span><\/h3>\n

\u0130yile\u015ftirme k\u0131saca her alanda daha iyisini ke\u015ffetme olarak tan\u0131mlanabilir. Daha iyisi i\u00e7inde mevcut durumda de\u011fi\u015fiklik<\/em> yapmak gereklidir. \u0130yile\u015ftirme iste\u011fi ilk olarak fark\u0131ndal\u0131kla meydana gelir, fark\u0131ndal\u0131k ise ba\u015far\u0131 odakl\u0131 \u00e7al\u0131\u015fma iste\u011fi sonucu ortaya \u00e7\u0131kar.<\/p>\n

De\u011fi\u015fim Nedir?<\/strong><\/span><\/h3>\n

De\u011fi\u015fim hayat\u0131n \u00f6z\u00fcn\u00fcn ta kendisidir. M\u00fckemmele do\u011fru yolculu\u011fa \u00e7\u0131kan her varl\u0131k zaman i\u00e7erisinde maddi ve manevi olarak de\u011fi\u015fime u\u011frar. Burada insan\u0131n ya da \u015firketlerin \u00fczerinde durmas\u0131 gereken tek \u015fey, zaman\u0131n getirdi\u011fi bu gereklili\u011fin<\/strong> \u00f6n\u00fcnde engel olmamak olacakt\u0131r.<\/p>\n

Bir hayal ve hedef do\u011frultusunda kurulan \u015firket, ilk y\u0131llar\u0131n verdi\u011fi motivasyon ve \u00e7al\u0131\u015fma azmiyle birlikte h\u0131zl\u0131 bir b\u00fcy\u00fcme g\u00f6sterse de sa\u011flad\u0131\u011f\u0131 bu ba\u015far\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 de\u011fi\u015fen ko\u015fullara uyum sa\u011flamas\u0131na ba\u011fl\u0131d\u0131r.

<\/p>\"A\u0130LE

 <\/strong><\/p>\n

De\u011fi\u015fim Neden \u00d6nemli?<\/span> <\/strong><\/h3>\n

Son y\u00fczy\u0131lda \u00fcretilen bilgi, insanl\u0131k tarihinin ba\u015flang\u0131c\u0131ndan bu zamana kadar \u00fcretilen bilgiyi katlad\u0131. Teknolojik geli\u015fmeler ba\u015f d\u00f6nd\u00fcren \u015fekilde ilerliyor ve neredeyse her g\u00fcn yeni bir icat farkl\u0131 bir bulu\u015f yap\u0131l\u0131yor. Bu h\u0131z\u0131n gerisinde kalan firmalar ilk ba\u015flarda g\u00fcn\u00fc kurtarman\u0131n pe\u015fine d\u00fc\u015f\u00fcyor zaman ilerledik\u00e7e h\u0131zla gelen de\u011fi\u015fimle birlikte olu\u015fan yeni rekabet kurallar\u0131na ayak uyduramad\u0131klar\u0131 i\u00e7in tarihe kar\u0131\u015f\u0131p gidiyorlar. H\u0131zl\u0131 bal\u0131\u011f\u0131n yava\u015f bal\u0131\u011f\u0131 yedi\u011fi d\u00fcnyam\u0131zda zaman\u0131 yakalamak, g\u00fcncel olabilmek has\u0131l\u0131 <\/span>de\u011fi\u015fimi ger\u00e7ekle\u015ftirebilmek<\/strong> s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme ve g\u00fc\u00e7l\u00fc \u015firket olma yolunda ge\u00e7ilmesi gereken \u00f6nemli bir e\u015fik olarak i\u015fletmelerin kar\u015f\u0131s\u0131nda durmaktad\u0131r.<\/span><\/p>\n

Henry Ford, muazzam at arabalar\u0131 yapmaya devam etseydi, bug\u00fcn Ford otomobillerden bahsediyor olacak m\u0131yd\u0131k?<\/p>\n

20 sene \u00f6ncesinin teknolojisinde kalm\u0131\u015f bir firman\u0131n bug\u00fcn\u00fcn \u015fartlar\u0131nda rekabet edebilmesi m\u00fcmk\u00fcn m\u00fcd\u00fcr?<\/p>\n

\u201cYanl\u0131\u015f bir \u015fey yapmad\u0131k ancak her nas\u0131lsa kaybettik\u201d s\u00f6zlerini g\u00f6zya\u015flar\u0131 i\u00e7inde s\u00f6yleyen Nokia CEO\u2019su Stephen Elop\u2019in sarf etti\u011fi bu s\u00f6zler zaman\u0131 yakalayabilmenin, g\u00fcncelli\u011fi koruyabilmenin buna uygun strateji ve plan geli\u015ftirmenin asl\u0131nda ne kadar \u00f6nemli oldu\u011funa etkili bir \u00f6rnektir.<\/p>\n

1995\u2019den 1999\u2019a kadar net kar\u0131n\u0131 4 milyar dolara kadar getiren bu \u015firket, piyasan\u0131n h\u00e2kimi konumundayd\u0131. Yakla\u015f\u0131k 250 milyon adet satan 1100, 2003 y\u0131l\u0131nda piyasaya \u00e7\u0131km\u0131\u015ft\u0131. Ba\u015far\u0131lar\u0131yla ad\u0131ndan s\u0131k\u00e7a s\u00f6z ettiren Nokia ayn\u0131 ba\u015far\u0131y\u0131 zaman\u0131n getirdi\u011fi de\u011fi\u015fimi yakalamada g\u00f6steremedi ve 2007 y\u0131l\u0131n da Apple\u2019\u0131n \u0130phone\u2019u tan\u0131tmas\u0131yla birlikte piyasadaki h\u00e2kim konumunu kaybetti.<\/em><\/p>\n

\u0130\u015fletmelerin rekabetin \u00e7ok \u015fiddetli oldu\u011fu pazarlarda varl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrebilmeleri, pazar\u0131n isteklerini ve beklentilerini \u201czaman\u0131nda\u201d kar\u015f\u0131layabilme yetenekleri ile do\u011fru orant\u0131l\u0131d\u0131r. \u0130\u015fletmenin hayatta kalmas\u0131n\u0131 sa\u011flayan bu  \u201czaman\u0131 yakalamas\u0131\u201d i\u00e7in pazar\u0131n getirdi\u011fi \u015fartlara g\u00f6re kendini g\u00fcncellemesi bu \u015fartlara uygun aksiyon almas\u0131 ve t\u00fcm s\u00fcre\u00e7lerinde iyile\u015ftirme i\u00e7in de\u011fi\u015fimi<\/strong> hedef edinmesi gereklidir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u015eirketlerde \u0130yile\u015ftirme \u0130\u00e7in \u201cDE\u011e\u0130\u015e\u0130M\u201d \u0130yile\u015ftirme k\u0131saca her alanda daha iyisini ke\u015ffetme olarak tan\u0131mlanabilir. Daha iyisi i\u00e7inde mevcut durumda de\u011fi\u015fiklik yapmak gereklidir. \u0130yile\u015ftirme iste\u011fi ilk olarak fark\u0131ndal\u0131kla meydana gelir, fark\u0131ndal\u0131k ise…<\/p>\n

Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":1520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[14,15],"class_list":{"0":"post-796","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kurumsallasma","8":"tag-degisim-yonetimi","9":"tag-inovasyon"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sirketgelisimakademisi.com\/index.php\/wp-json\/wp\/v2\/posts\/796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sirketgelisimakademisi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sirketgelisimakademisi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sirketgelisimakademisi.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sirketgelisimakademisi.com\/index.php\/wp-json\/wp\/v2\/comments?post=796"}],"version-history":[{"count":14,"href":"https:\/\/www.sirketgelisimakademisi.com\/index.php\/wp-json\/wp\/v2\/posts\/796\/revisions"}],"predecessor-version":[{"id":1529,"href":"https:\/\/www.sirketgelisimakademisi.com\/index.php\/wp-json\/wp\/v2\/posts\/796\/revisions\/1529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sirketgelisimakademisi.com\/index.php\/wp-json\/wp\/v2\/media\/1520"}],"wp:attachment":[{"href":"https:\/\/www.sirketgelisimakademisi.com\/index.php\/wp-json\/wp\/v2\/media?parent=796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sirketgelisimakademisi.com\/index.php\/wp-json\/wp\/v2\/categories?post=796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sirketgelisimakademisi.com\/index.php\/wp-json\/wp\/v2\/tags?post=796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}